01
One direct message
Built for speed and recognition.
Elections Ontario Campaign
A youth voting campaign, built in weeks.
- Client
- Elections Ontario
- Role
- Creative direction and design system
- Scope
- Pitch deck, postcards, social, stickers, merch, lanyards, pop-up booth, table toppers
- Design outcome
- One system students saw everywhere, made in under three weeks
Overview
This was a fast-tracked campaign to raise youth voter turnout. The design system had to feel approachable and youth-driven, and make voting information easy to act on.
01
It started with the pitch
I designed the look of the pitch that won us the project, so the creative direction was set before production began.
02
Plain-language voter information
The postcards and classroom presentation answer the questions first-time voters actually have: am I eligible, how can I vote, who are the players, how is a government formed, and why can I trust the count. Everything was produced in English and French.
03
One system across print, digital and merch
The “I’m a voter” message ran from postcards and table toppers to social content and wearable merch (hoodies, beanies, sweatpants), so a student met the same brand wherever they found it.
Key design decisions
02
Merch as a channel
Wearable pieces extended the campaign beyond the table.
03
Simple enough to produce fast
A tight system made the timeline possible.
What the work supported
23,531students reached
50+Ontario campuses
11,729voting pledges
32,104pieces of swag distributed
Campaign results, January 29 – March 3, 2025, delivered through The Dais and the Democratic Engagement Exchange.